PPS stands for Pay Per Sale. A PPS offer typically pays more per individual sale/signup, but it often has a lower associated conversion rate than its PPL (pay-per-lead) counterpart. This is because PPS offers require the user to enter their credit card information to classify as a sale. In most cases, assuming the user enters their credit card information, the affiliate will still earn the PPS commission even on trials. To better understand this check the options available on the end of the affiliate program you are working with. Some have special deals on holidays and you are the one, who has to take advantageRead More →

A Pay Per Lead offer is an offer where you get paid each time a user performs a defined action. For example, a PPL payout might mean you get paid anytime a user registers for free, fills out a form, or submits their e-mail. Sometimes email confirmation is required to obtain a legitimate lead. PPL offers allow you to earn money faster, especially when compared to PPS or Revshare programs. However, PPL typically pays less for each action. Furthermore, these offers usually have their CPA closely monitored by the provider because they are easy targets for fraudulent signups, especially if there is a bonus orRead More →

PPC stands for Pay Per Click and RPC stands for Revenue Per Click. If you were promoting a PPC offer, Pay Per Click means that you would get paid each time a user clicks on your ad or sponsored link. It’s by far the fastest way to earn money, however, the amount you would typically earn per click is comparatively low when compared to CPA or Revshare payouts, which are better for the long term relationship you have with the adult affiliate programs you work with. Pay Per Click is typical for advertising networks, not for affiliate programs, but some do offer it. Good luck!Read More →

A postback is like a trigger set on the offer that sends a message back to the server as soon as an action (usually a conversion) is made. Therefore, you can set postbacks to receive information to your own statistic tool to better measure your advertising results. Good luck!Read More →