CPM stands for Cost per thousand (Mille) impressions. RPM stands for Revenue per thousand (Mille) impressions. In other words, CPM is the price one would pay each time an ad has been seen 1,000 times in an advertising network display. And here are some fun facts: ‘Mille’ means thousand in Latin The ‘M’ in CPM is the Roman numeral for 1,000 Happy bidding and good luck!Read More →

CPA stands for Cost Per Action (and sometimes it is being referred to as Cost Per Acquisition). RPA stands for Revenue Per Action. As you might have already guessed, this is the backbone of the CPA-based advertising model, where the advertiser determines how much every conversion is worth. In this case, a conversion can be a click, a lead, a sale, and so on and so forth. For example, let’s say that an ad was clicked 500 times and that you were paid $1 for each click (Don’t get too excited, this example isn’t very realistic in the real world it it could definitely happenRead More →

Bid price is the price that an advertiser or other potential buyer is prepared to pay for adult traffic. In other words – media buyers and advertisers determine the maximum amount that they are willing to pay for certain traffic. When it comes down to online marketing, there are a few advertising networks where you get the traffic with the lowest bid prices. Happy bidding and good luck with your conversions!Read More →