A Pay Per Lead offer is an offer where you get paid each time a user performs a defined action. For example, a PPL payout might mean you get paid anytime a user registers for free, fills out a form, or submits their e-mail. Sometimes email confirmation is required to obtain a legitimate lead. PPL offers allow you to earn money faster, especially when compared to PPS or Revshare programs. However, PPL typically pays less for each action. Furthermore, these offers usually have their CPA closely monitored by the provider because they are easy targets for fraudulent signups, especially if there is a bonus or discount for new members or the service being offered. It’s important to remember that PPL is a calculated risk arrangement for a sponsor or affiliate program, so let’s make it short and sweet by realizing that the “free” to “paid” ratio really matters. If the free leads you’re getting paid good money for aren’t converting on the sponsor’s end (to paid members), well, enjoy the PPL opportunity while it lasts. Good luck!