As one probably already knows, adult affiliate marketing is a type of performance-based marketing. It consists of displaying a product or service to influence web users. In other words, it means that one only gets paid when a visitor completes a desired action like registering on a web site, paying for something and so on. That is what’s called a conversion. The goals desired may vary, but the most common is to convert a web visitor into a paying customer. The entity paying the adult affiliate for each conversion is the provider of an offer also known as the adult sponsor. It is a company that has something to sell and needs someone to promote it. Adult sponsors typically deal with adult affiliates through an affiliation program which allows adult affiliates to advertise their offers for a commission in return. This commission may be paid per click, per action (Lead), per sale, or even Revshare – which is a shared percentage of revenue earned. Hope that covers the basics! Good luck!