A landing page is also known as a pre-lander — is sometimes called a sales page. The landing page is particularly important because it’s the first page your visitor will see after clicking on an advertisement from an adnetwork. The role of this page is in many ways to sell or convince the visitor to do something. If it is useful to them, they will buy it. It is strongly suggested to have this in mind first – the product or service you offer has to be something that would be placed to good use. If you don’t believe that or don’t like what you are promoting, I suggest you skip to something else you find useful or something that you would buy yourself. That would make you work as genuinely as possible. Nobody wants to cheat on their customers because that leads to nothing good. Simply think about it and you’ll realize the potential of what is being said here. After all, in CPA terms, you may want your landing page to convince the user to perform a certain action. Good luck!